OUR APPROACH TO INNOVATION
Innovation is a key asset for the specialty plant nutrition sector to keep up with the pace of the evolving needs of global agriculture.
It requires investments in 4 areas:
Product Technology
Innovation starts from discovery and validation of new biological matrices, mainly from of vegetal or microbical origin and possibly coming from virtuous experiences of circular economy or regenerative agriculture.
This way, we create a large portfolio of ingredients for sustainable and effective products that tackle the ever-growing number of agronomic issues arising worldwide.
Process Technology
The development of new industrial processes and the improvement of pre-existing ones must necessarily go hand to hand with technological product innovation to guarantee and high quality finished products compliant with current regulations and at costs appropriate to the application.
Product development
Technological innovation is a prerequisite for developing unexplored solutions to address the challenges of climate change and the ongoing transformations of the agricultural sector.
In addition to the development of new formulations, it is essential to keep on working on commercial products, arranging field trials with farmers, technicians and opinion leaders to expand their full potential for use.
Management technology
To increase the economic and environmental sustainability of crops, product innovation must be integrated with digital tools for data acquisition and processing (diagnostic systems, monitoring and data acquisition systems, environmental sensors, decision support tools, etc.), allowing the grower to manage resources as efficiently and flexibly as possible.
Besides identifying the pillars of innovation, being successful requires a go-to strategy to achieve the goal quickly.
The model developed by Greenexta over many years of experience draws its inspiration from Open Innovation, a method based on networking and selecting from time to time the most suitable partners based on their technological and scientific expertise and collaboration skill.
We are deeply convinced that, to stay competitive in today’s day and age, the innovation process must not look inward but outward and structured as a teamwork where everyone can contribute their own experience and knowledge, while establishing clear rules on Intellectual Property and valorization of everyone’s skills.
For this reason, Greenexta is the ideal partner of each and every stakeholder interested in building up the future of sustainable agriculture: SMEs, start-ups, farms, technicians, Universities and Research institutions, Producer organizations, suppliers, and customers.